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Client
Stichting Jarige Job

Assignment
Recruit donors so “Stichting Jarige Job” can keep providing birthday parties for children from less fortunate families.

Insight
People do not expect a birthday invitation from a stranger.

 

Concept
A little boy, named Job, will invite random people to his birthday party. He hands them an invitation and asks them “Would you like to come to my birthday party?”. He then walks away, leaving the people a bit stunned as to what just happened. When they take a close look at the invitation, they will read Job’s story about how his parents are poor and he cannot throw a birthday party. They are asked to donate money so children like Job can have a birthday party and feel special on their birthday.